Boosting Isn’t Advertising

It’s easy to think your social media manager and your ad manager do the same thing. They both work on Instagram and Facebook, right? But in reality, they’re two very different roles that work best when they complement each other.

Your social media manager focuses on building community. They handle your organic content, the posts, stories, and interactions that make your brand feel alive. They nurture relationships, keep your audience engaged, and shape your online voice.

Your ad manager, on the other hand, is all about performance. Their job is to use paid campaigns to reach new audiences, drive sales, and bring measurable results. They look at data, testing, and strategy to make sure every cent you spend works for you.

And here’s the truth. Clicking “Boost” isn’t the same as running ads. Boosting posts might feel quick and convenient, but it limits your targeting, tracking, and overall return. A proper ad manager uses Meta Ads Manager to build structured campaigns that actually move the needle.

In short: your social media manager builds the brand, and your ad manager helps it grow. When they work together, that’s when the magic happens.